Andrei Ursachi · Crowdfunding marketing

Build belief in your campaign. Turn attention into backing.

Crowdfunding marketing from pre-launch to the final push. Connect your story, audience, advertising and follow-up around a campaign people can understand and support.

From €4,000 / campaign + success fee

1M+ raised through crowdfunding platforms
Strategy through campaign execution
Expert AI for research and production
Direct collaboration with Andrei

A strong campaign starts before launch.

I have raised 1M+ through crowdfunding platforms. That hands-on experience shapes how I approach the offer, the campaign story and the journey from first interest to support. We start with your product, audience, funding goal and readiness, then build the marketing around them.

Product and campaign positioning reviewed together
A clear journey from first contact to the crowdfunding platform
Priorities shaped by your timeline, resources and budget

Your campaign, connected from start to finish.

Strategy and consultancy sit alongside hands-on delivery. We agree the work around your platform, campaign stage and funding model.

Campaign strategy & positioning

Shape an offer and a story that make the campaign easy to understand. Product and marketing decisions inform the same plan.

Audience, offer and value proposition
Campaign narrative and message priorities
Launch plan, channel mix and budget allocation

A clear proposition, audience and route to launch.

Audience building & paid ads

Build a relevant audience before launch and reach potential supporters while the campaign is live.

Audience research and pre-launch lead capture
Campaign structure, copy and creative tests
Budget monitoring and retargeting where available

Connect each ad to the right page and next step.

Search, content & outreach

Make the campaign easier to discover through useful content and targeted outreach.

Search-friendly campaign and supporting content
Outreach angles for relevant communities and publications
Consistent facts and messaging across public touchpoints

Give relevant communities a reason to pay attention.

Campaign story, pages & creative

Turn your proposition into clear campaign copy, landing pages and creative that answer the questions people ask before backing.

Campaign-page narrative and conversion review
Pre-launch landing pages and lead capture
Ad creative, email copy and campaign updates

From first interest to a confident next step.

Email, automation & AI workflows

Keep interested people informed from the first sign-up through launch, campaign updates and follow-up.

Segmented email and nurture sequences
Connected lead capture and campaign update workflows
AI-assisted production with approvals and monitoring

Timely communication with clear review points.

Campaign tracking & optimisation

Follow the journey from traffic to leads and platform visits, then connect it to funding data where the platform allows.

Event plan, campaign links and source tracking
Lead quality, conversion and acquisition cost reporting
Platform-data reconciliation and prioritised tests

Decisions grounded in observable results.

Support for the stage you are in.

Before launch

Clarify the offer, test messages and build an interested audience before sending traffic to a live campaign.

Preparing to go live

Bring the campaign page, creative, launch sequence and measurement together around an agreed plan.

Already live

Review the funnel, identify weak points and prioritise the next changes within the time and budget remaining.

Reach the people most likely to care.

We select channels around your audience and campaign. Advertising, search, content and community outreach play different roles. We set the budget around the priorities.

Faster production. More room to refine.

Expert use of AI supports audience research, message development, creative variations and reporting. Automated workflows connect lead capture, email follow-up and campaign updates, with agreed approvals and monitoring.

Research and production at speed
Creative variations for testing
Connected follow-up workflows

See what moves people towards backing.

Connect advertising, your landing pages, email and the crowdfunding platform’s available reporting. Keep the measurable journey and attribution gaps visible.

Traffic & sources

See which channels bring people to your pages and campaign links.

Leads & intent

Monitor sign-ups, source quality and the messages that attract relevant interest.

Email engagement

Follow delivery, clicks and response to launch messages and campaign updates.

Platform conversion

Connect visits with backing or funding data where the platform makes it available.

Acquisition costs

Review cost per lead and, when attributable, cost per backer against the campaign budget.

Dashboards & alerts

Monitor spend, funnel changes and tracking quality in a shared view.

A clear plan before the campaign goes live.

Review

We assess the product, audience, platform, funding goal and campaign readiness.

Agree

We define the scope, timeline, budget and success-fee formula before work begins.

Build & launch

We prepare the story, pages, creative, follow-up and tracking, then launch in the agreed sequence.

Monitor & refine

We review the available data, test improvements and adapt through the campaign and agreed follow-up.

One campaign. A focused collaboration.

Work directly with me on the decisions and execution that matter: your offer, campaign narrative, acquisition plan and supporter journey.

Starting from €4,000 / campaign + success fee

Campaign strategy and product positioning
Execution across the agreed channels
Conversion tracking and optimisation
Direct collaboration with Andrei

Before launch, we agree on the scope, deliverables and how the success fee is calculated. Media spend, platform fees and external production or tools are budgeted separately.

Before we build your campaign

What experience do you bring?

I have raised 1M+ through crowdfunding platforms. I bring that practical fundraising experience into campaign strategy, messaging and execution.

What does the service cost?

The service starts at €4,000 per campaign plus a success fee. We agree the scope, deliverables, success-fee formula and payment terms before launch. Media spend, platform fees and external production or tools are separate.

Can we work together before launch or during a live campaign?

Yes. The scope depends on your stage. Pre-launch work can include positioning, audience building and launch preparation. A live campaign can focus on conversion, acquisition and follow-up.

Does this include product and marketing consultancy?

Yes. We review the offer, audience, product presentation and campaign priorities alongside execution. The depth of that work is agreed in the scope.

What can you measure on a crowdfunding platform?

We can track your own pages, campaign links and leads, subject to consent and the tools available. Funding attribution depends on the platform’s integrations and reporting. We distinguish measured conversions from estimates and gaps.

Is funding guaranteed?

No. Results depend on the offer, audience, platform, timing and execution. The work focuses on preparation, testing and informed improvements. The funding outcome is not guaranteed.

How do we start?

Send the brief below with your product, preferred platform, funding goal and timeline. I will review it and reply by email to discuss fit and a campaign proposal.

Start with the idea and the ambition.

Share your product, platform, funding goal and planned launch. I will review the brief personally and reply by email with the next steps.

Request a campaign proposal

An enquiry does not commit you to a paid service.