Andrei Ursachi · Digital marketing & AI

Marketing for startups & SaaS, built to grow with you.

Ideal for startups and SaaS businesses. Product and marketing consultancy is included in the marketing service, connecting product decisions with customer acquisition, activation and retention.

From €2,000 / month + marketing budget

  • 17 years in marketing
  • 6 years as Stailer CEO · product & marketing
  • Dozens of clients served
  • Millions in ad spend managed

Understand the business. Then build the marketing.

Six years as CEO of Stailer, leading product and marketing, gave me a hands-on understanding of SaaS marketing and the full customer journey. From awareness and acquisition to segmentation, onboarding, activation, retention, churn and reactivation, I connect marketing decisions to how people experience the product. Your offer, customer economics and stage of growth shape where we focus first.

All your marketing. One shared direction.

Effective marketing starts with sound product decisions. Consultancy is part of the strategy and delivery, with priorities and deliverables agreed around your business.

Positioning & strategy

As part of your marketing strategy, I advise on what to build, who to serve and how to take it to market. Product priorities, customer feedback and marketing data inform the same growth plan.

  • Customer needs, positioning and value proposition
  • Roadmap priorities, feature decisions and product trade-offs
  • Pricing, packaging, onboarding and activation reviews
  • Go-to-market strategy, channel priorities and measurable experiments

Product decisions and marketing work together to support acquisition, activation and retention.

Search & AI visibility

Make your expertise easier to find in search and easier to understand in AI-assisted answers.

  • Technical SEO, indexation and search intent audit
  • Commercial pages, editorial clusters and internal links
  • Structured data, Search Console and visibility reporting

Build visibility through useful content and verifiable expertise.

Content that earns the next step

Connect the promise in your marketing with a clear, convincing experience on the page.

  • Landing pages, offer copy and product storytelling
  • Ad creative and content adapted to each channel
  • Conversion reviews and prioritised improvements

Help the right visitor enquire, book, try or buy.

Marketing & sales automation

End-to-end AI automation across marketing: research, production, campaign operations and the customer lifecycle, connected across your tools.

  • Research, content and campaign workflows connected across tools
  • Lead capture, qualification, CRM routing and automated follow-up
  • Onboarding, retention and reactivation flows with monitoring

Defined rules, approvals and alerts for reliable automated workflows.

Measurement & improvement

Advanced tracking across acquisition funnels, product onboarding and retention, connected to CAC and customer value.

  • Event plans, attribution, funnel and onboarding drop-off tracking
  • Cohort retention, churn, CAC, payback, LTV and recurring revenue
  • Dashboards, monitoring, alerts and prioritised optimisation tests

From the first touchpoint to activation, repeat revenue and acquisition payback.

Built around the way you sell.

Startups & SaaS businesses

From launch and finding traction to scaling. Connect positioning, demos and trials with onboarding, activation, retention and customer value.

Services & B2B

Turn expertise into qualified enquiries, proposals and a consistent sales follow-up. Measure opportunity quality and pipeline.

E-commerce

Connect product discovery, shopping campaigns, checkout and repeat purchases. Review acquisition cost alongside margin and order value.

Google · Meta · X · TikTok · Reddit · Pinterest · SEO · GEO

Channel selection follows your audience, economics and offer. We prioritise the right mix for your budget.

Expert AI. Ultrafast delivery.

Expert use of AI tools and agents turns heavy research, production and analysis workloads into rapid delivery. Automate complete marketing workflows, from content and campaigns to lead follow-up, onboarding and retention, with clear rules, agreed approvals and ongoing monitoring.

  • Ultrafast execution
  • Heavy workloads, handled
  • Full workflow automation

Track the whole customer journey.

Connect ad platforms, website events, your CRM and product analytics. See where people convert, where they drop off and how acquisition translates into lasting customer value.

Funnel conversion

Follow the path from campaign and visit to lead, demo, trial and paying customer. Track sources, conversion rates and drop-offs.

Onboarding & activation

Measure onboarding completion, key product events, activation and time to first value. Find the steps that slow new customers down.

Retention & churn

Monitor cohort retention, repeat usage, renewals, churn and reactivation. Understand which customers stay and when engagement starts to fall.

CAC & payback

Track customer acquisition cost (CAC), cost per qualified lead and acquisition payback by channel and customer cohort.

LTV & recurring revenue

Estimate customer lifetime value (LTV), monitor MRR, ARR and expansion revenue, and connect growth to unit economics.

Dashboards & alerts

Bring performance and event quality into shared dashboards. Monitor broken tracking, funnel changes and retention signals with useful alerts.

A clear path from brief to better decisions.

Understand

We discuss your business, customers, current performance and the constraint that matters most.

Prioritise

You receive a tailored direction, channel mix and scope, with fees and budget agreed before work begins.

Build & launch

We connect the message, creative, pages, campaigns and measurement in the agreed order.

Learn & improve

We review results, refine the work and decide what to test, continue or stop.

Senior thinking. Hands-on delivery.

From €2,000 / month + marketing budget

Scope, channel mix and deliverables are agreed for your business. Media spend and any external production or tools are budgeted separately.

A few useful details

Is this a good fit for startups and SaaS businesses?

Yes. It is ideal for startups and SaaS businesses, from launch and finding traction to scaling acquisition, onboarding and retention. The service also supports B2B services and e-commerce, with strategy and measurement adapted to how customers buy.

Can we start with one service?

Yes. We can begin with paid ads, SEO/GEO, content, conversion or marketing automation. The scope and fee are agreed before work starts; the monthly partnership starts at €2,000 plus marketing budget.

What is included in the monthly fee?

The service starts at €2,000 per month. We agree the priorities, channels, deliverables and level of execution after reviewing your business and goals. Marketing budget, media spend and any external production or tools are separate.

Do we need to use every platform?

No. Google, Meta, X, TikTok, Reddit and Pinterest are available channels, alongside SEO, GEO, content and lifecycle marketing. We select and sequence the mix that fits your customers, economics and available budget.

What does GEO mean here?

Generative engine optimisation: making your business and expertise easier to discover and accurately understand in AI-assisted search. Work can include clear product content, technical accessibility, structured information and checking observable visibility. Rankings and AI citations cannot be guaranteed.

How much control do we keep over automation?

We agree the workflow, access and approval points before launch. Sensitive messages, pricing, proposals and exceptions can stay under human review. Workflows include monitoring so failures and missed handoffs can be addressed.

What can you track and monitor for SaaS growth?

Funnel conversion, onboarding completion, activation, cohort retention, churn, CAC, acquisition payback, LTV and recurring revenue. We define the event plan and connect the relevant marketing, CRM and product data into dashboards and monitoring suited to your business.

Does the marketing service include product and marketing consultancy?

Yes. It is part of the marketing collaboration because product decisions directly affect acquisition, conversion and retention. We review positioning, feature and roadmap priorities, pricing and packaging, onboarding and activation alongside the marketing work. The depth and priorities are agreed within the scope of our collaboration.

How do we start?

Send a short brief below. I will review your details and get back to you to arrange a free introductory call. We discuss fit and priorities before any paid engagement.

Book a free call

Share a little context. I’ll review it personally and get back to you to arrange a free call.